I was recently a guest on the EPN podcast. Here’s a question I ask every executive I work with: would you pay yourself your own hourly rate for the work you’re doing right now?
Most pause. Because the honest answer is no.
It’s easy to get pulled into firefighting mode. Solving yesterday’s problems feels productive. But executives who stay in technician mode are leaving real money and momentum on the table. The highest-value work lives in the present and the future, and it requires protected time. I recommend four hours every week blocked specifically for strategic thinking. Not optional. Scheduled.
That’s what coaching builds: the clarity to know where your attention belongs, the habits to act on it consistently, and the accountability to stay there. About 95% of daily actions are habit-driven. Coaching changes the habits.
Meaningful transformation typically takes six to twelve months. But most executives see early wins within the first 90 days.
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